Engaged alumni, a thriving annual fund, regular major gifts, these are all highly visible signs of a healthy alumni/development program. The reality, though, is that the vast majority of what makes these successes happen lies behind the scenes where no one can see. Much like an iceberg, the bulk of what drives institutional advancement is largely hidden from view.
My “read immediately” list is far longer than what I will be able to get to in a lifetime, and that is how it should be. There were, however, some titles that made a real difference in 2020.