Life is one indivisible whole, and to fragment it into discrete categories introduces a kind of needless schizophrenia. Instead of seeing work as this thing that is somehow at odds with everything else, we need to see what role it could/should play in enhancing all the other areas of life, so as to foster greater levels of happiness and fulfilment.
Over 90% of potential readers never open the envelope. The more that writers understand about how readers engage with direct mail appeals, the better chance they have of maximizing open rates.
Gift range charts are invaluable tools that can help drive fundrasing appeals throughout the year. One can see clearly how many gifts are needed at each level, and how many prospects are needed for each gift. There is one often-overlooked benefit, however, and that is their ability to reveal gaps in your donor base.
Getting to the most useful and helpful content is a lot like panning for gold. There is much detritus to sift through in order to find the best reads. With the right tools, however, the process can be made fairly easy and even enjoyable.