Engaged alumni, a thriving annual fund, regular major gifts, these are all highly visible signs of a healthy alumni/development program. The reality, though, is that the vast majority of what makes these successes happen lies behind the scenes where no one can see. Much like an iceberg, the bulk of what drives institutional advancement is largely hidden from view.
My “read immediately” list is far longer than what I will be able to get to in a lifetime, and that is how it should be. There were, however, some titles that made a real difference in 2017.
Donors only spend a few precious seconds scanning fundraising appeals. It is critical that eye-catching headlines and call-out text be crafted in a way that communicates the essence of the message. Here are three templates to help make the most of your headlines.
Mounting evidence indicates that Gen Z-ers tend to be espeically open to coaching and mentoring. Given the right circumstances, alumni can be effective mentors, helping students grapple with the big questions of vocation.
Here’s what a trip to Disney World taught me about delivering an exceptional level of service to alumni and donors.
Alumni/Development work is all about relationships. Good alumni engagment after a disaster strikes is all about being responsive to the needs of the moment.
Appeal letters are at their best when the language focuses heavily on the donor’s need to know that he or she is the only one who can make a difference in that moment. Too many refernces to “us” and “we” redirect attention back to the organization, attenuating the importance of the donor’s role.