All posts by Dr. Mark Zobel

Director of Annual Giving at Blackburn College

5 Reasons Why Every Campus Needs a Centralized Fundraising Approval Process

Student groups and campus organizations can and should be encouraged to participate in fundraising, as it helps foster a culture of philanthropy and extends the reach of the development team. It is vitally important, however, that a centralized process for approving and monitoring fundraisers be put in place. Here is why.

My 5 “Nonnegotiables” For Task Management Apps

With so many task management applications available, selecting and settling on one can be both time-consuming and expensive. Before giving an app serious consideration, I find it helpful to get clear about what I absolutely must have in an application.

What Gets Read First In Direct Mail Appeals

Direct mail appeals are unlike other forms of writing, and people do not read them the way they would other correspndence. Are you including a P.S. line in all your direct mail appeals? If you are not, you need to. Here is why…

5 Books I am Putting on My “Read Immediately List” in 2017

My “read immediately” list is far longer than what I will be able to get to in a lifetime, and that is how it should be. There are, however, a few work-related titles I am definitley planning to get to in 2017.

The 3 Most Helpful Books I Read in 2016

I read widely this past year, and as I look back I see a pattern in the topics to which I gravitated. Three books in particular were the most helpful.

4 Ways I Use Twitter in Alumni/Development Work

Twitter can be an extremely powerful tool in alumni/development work, both in terms of alumni engagement and one’s own professional development, but only when you understand the nature of the medium and what it can and cannot do.

Inbox Zero or, How I Learned to Stop Worrying and “Love” Email

How emptying my email inbox everyday helped me keep track of things better, regain a sense of control, better prioritize what is actionable, and enabled me to leave work at work.

Thanking Donors: Is There Such a Thing as Too Much?

Saying thank-you is a critical part of donor stewardship, but it can be overdone. A carefully crafted donor recognition plan ensures that donors get appreciated consistently and in just the right ways.