Over 90% of potential readers never open the envelope. The more that writers understand about how readers engage with direct mail appeals, the better chance they have of maximizing open rates.
Gift range charts are invaluable tools that can help drive fundrasing appeals throughout the year. One can see clearly how many gifts are needed at each level, and how many prospects are needed for each gift. There is one often-overlooked benefit, however, and that is their ability to reveal gaps in your donor base.
Getting to the most useful and helpful content is a lot like panning for gold. There is much detritus to sift through in order to find the best reads. With the right tools, however, the process can be made fairly easy and even enjoyable.
News feeds, blogs, websites, and print media are like an army that mounts a daily assault on your mind. We are constantly bombarded with “stuff,” much of which is poorly written and peppered with errors. With a few simple rules and the right tools, however, you can get control of the glut and increase the quality of what you read.
Board members bring their own unique skills and abilities to the table, but they may not necessarily understand the role institutional advancement plays in the organization. Providing them with a brief primer on the aims and functions of advancement can be an invaluable resource for fostering understanding and engagement.
Student groups and campus organizations can and should be encouraged to participate in fundraising, as it helps foster a culture of philanthropy and extends the reach of the development team. It is vitally important, however, that a centralized process for approving and monitoring fundraisers be put in place. Here is why.
With so many task management applications available, selecting and settling on one can be both time-consuming and expensive. Before giving an app serious consideration, I find it helpful to get clear about what I absolutely must have in an application.
Direct mail appeals are unlike other forms of writing, and people do not read them the way they would other correspndence. Are you including a P.S. line in all your direct mail appeals? If you are not, you need to. Here is why…
I read widely this past year, and as I look back I see a pattern in the topics to which I gravitated. Three books in particular were the most helpful.
How emptying my email inbox everyday helped me keep track of things better, regain a sense of control, better prioritize what is actionable, and enabled me to leave work at work.