Category: Alumni/Development Work

5 Reasons Why Every Campus Needs a Centralized Fundraising Approval Process

Student groups and campus organizations can and should be encouraged to participate in fundraising, as it helps foster a culture of philanthropy and extends the reach of the development team. It is vitally important, however, that a centralized process for approving and monitoring fundraisers be put in place. Here is why.

What Gets Read First In Direct Mail Appeals

Direct mail appeals are unlike other forms of writing, and people do not read them the way they would other correspndence. Are you including a P.S. line in all your direct mail appeals? If you are not, you need to. Here is why…

4 Ways I Use Twitter in Alumni/Development Work

Twitter can be an extremely powerful tool in alumni/development work, both in terms of alumni engagement and one’s own professional development, but only when you understand the nature of the medium and what it can and cannot do.

Thanking Donors: Is There Such a Thing as Too Much?

Saying thank-you is a critical part of donor stewardship, but it can be overdone. A carefully crafted donor recognition plan ensures that donors get appreciated consistently and in just the right ways.

3 Things No Social Media Toolkit Should Be Without

Many alumni and friends are ready to help spread the word about your next online giving day, but in order for them to be effective, you must provide them with the right guidance and tools.