Category: Alumni/Development Work

Disney Castle

Be “Show-Ready” and “Optimize the Mundane” with Alumni

Here’s what a trip to Disney World taught me about delivering an exceptional level of service to alumni and donors.

hurricane damage

5 Alumni Engagement Strategies for When Tragedy Strikes

Alumni/Development work is all about relationships. Good alumni engagment after a disaster strikes is all about being responsive to the needs of the moment.

written letter

Before Your Next Appeal Goes Out, Check the “You” Factor

Appeal letters are at their best when the language focuses heavily on the donor’s need to know that he or she is the only one who can make a difference in that moment. Too many refernces to “us” and “we” redirect attention back to the organization, attenuating the importance of the donor’s role.

direct mail appeals

Gone in 20 Seconds: Grabbing Attention in Direct Mail Appeals

Over 90% of potential readers never open the envelope. The more that writers understand about how readers engage with direct mail appeals, the better chance they have of maximizing open rates.

gift range chart

How a Gift Range Chart Can Reveal Gaps in Your Donor Base

Gift range charts are invaluable tools that can help drive fundrasing appeals throughout the year. One can see clearly how many gifts are needed at each level, and how many prospects are needed for each gift. There is one often-overlooked benefit, however, and that is their ability to reveal gaps in your donor base.

Old Phone

3 Reasons To Not Give Up on the Phone Just Yet

Annual phon-a-thon appeals have witnessed declining success rates for quite awhile now, but there are still some good reasons to continue doing them.

Primer Cover Page

4 Ways Your Board Can Benefit From a Primer on Advancement

Board members bring their own unique skills and abilities to the table, but they may not necessarily understand the role institutional advancement plays in the organization. Providing them with a brief primer on the aims and functions of advancement can be an invaluable resource for fostering understanding and engagement.

Thumbs Up

5 Reasons Why Every Campus Needs a Centralized Fundraising Approval Process

Student groups and campus organizations can and should be encouraged to participate in fundraising, as it helps foster a culture of philanthropy and extends the reach of the development team. It is vitally important, however, that a centralized process for approving and monitoring fundraisers be put in place. Here is why.