direct mail

What Gets Read First In Direct Mail Appeals

Direct mail appeals are unlike other forms of writing, and people do not read them the way they would other correspndence. Are you including a P.S. line in all your direct mail appeals? If you are not, you need to. Here is why…

books to read

How I GTD: The 3 Most Helpful Books I Read in 2016

I read widely this past year, and as I look back I see a pattern in the topics to which I gravitated. Three books in particular were the most helpful.

twitter welcome screen

4 Ways I Use Twitter in Alumni/Development Work

Twitter can be an extremely powerful tool in alumni/development work, both in terms of alumni engagement and one’s own professional development, but only when you understand the nature of the medium and what it can and cannot do.

typing email

How I GTD: Inbox Zero or, How I Learned to Stop Worrying and “Love” Email

How emptying my email inbox everyday helped me keep track of things better, regain a sense of control, better prioritize what is actionable, and enabled me to leave work at work.

saying thank you

Thanking Donors: Is There Such a Thing as Too Much?

Saying thank-you is a critical part of donor stewardship, but it can be overdone. A carefully crafted donor recognition plan ensures that donors get appreciated consistently and in just the right ways.

letting go

How I GTD: Giving Up vs. Letting Go

We give up on things when we stop caring about them. Letting go, however, does not mean one does not care, but rather that one accepts the situation and works to clear the way for something better.

light bulb

How I GTD: Failure is an Option

No one likes to fail, but stepping outside of our comfort zones and allowing ourselves to screw up is necessary for achieving great success.

social media

3 Things No Social Media Toolkit Should Be Without

Many alumni and friends are ready to help spread the word about your next online giving day, but in order for them to be effective, you must provide them with the right guidance and tools.