Direct mail appeals are unlike other forms of writing, and people do not read them the way they would other correspndence. Are you including a P.S. line in all your direct mail appeals? If you are not, you need to. Here is why…
I read widely this past year, and as I look back I see a pattern in the topics to which I gravitated. Three books in particular were the most helpful.
How emptying my email inbox everyday helped me keep track of things better, regain a sense of control, better prioritize what is actionable, and enabled me to leave work at work.
Saying thank-you is a critical part of donor stewardship, but it can be overdone. A carefully crafted donor recognition plan ensures that donors get appreciated consistently and in just the right ways.