Tag: annual giving

coffee and book

How I GTD: 5 Books I Put on My “Read Immediately List” in 2017

My “read immediately” list is far longer than what I will be able to get to in a lifetime, and that is how it should be. There were, however, some titles that made a real difference in 2017.

direct mail

What Gets Read First In Direct Mail Appeals

Direct mail appeals are unlike other forms of writing, and people do not read them the way they would other correspndence. Are you including a P.S. line in all your direct mail appeals? If you are not, you need to. Here is why…