Tag: annual giving
What Gets Read First In Direct Mail Appeals
Direct mail appeals are unlike other forms of writing, and people do not read them the way they would other correspndence. Are you including a P.S. line in all your direct mail appeals? If you are not, you need to. Here is why…
5 Books I am Putting on My “Read Immediately List” in 2017
My “read immediately” list is far longer than what I will be able to get to in a lifetime, and that is how it should be. There are, however, a few work-related titles I am definitley planning to get to in 2017.
