Tag: direct mail appeals
5 Books I Put on My “Read Immediately List” in 2020
My “read immediately” list is far longer than what I will be able to get to in a lifetime, and that is how it should be. There were, however, some titles that made a real difference in 2020.
Gone in 20 Seconds: Grabbing Attention in Direct Mail Appeals
Over 90% of potential readers never open the envelope. The more that writers understand about how readers engage with direct mail appeals, the better chance they have of maximizing open rates.
What Gets Read First In Direct Mail Appeals
Direct mail appeals are unlike other forms of writing, and people do not read them the way they would other correspndence. Are you including a P.S. line in all your direct mail appeals? If you are not, you need to. Here is why…
