Tag: fundraising

written letter

Before Your Next Appeal Goes Out, Check the “You” Factor

Appeal letters are at their best when the language focuses heavily on the donor’s need to know that he or she is the only one who can make a difference in that moment. Too many refernces to “us” and “we” redirect attention back to the organization, attenuating the importance of the donor’s role.

direct mail appeals

Gone in 20 Seconds: Grabbing Attention in Direct Mail Appeals

Over 90% of potential readers never open the envelope. The more that writers understand about how readers engage with direct mail appeals, the better chance they have of maximizing open rates.

gift range chart

How a Gift Range Chart Can Reveal Gaps in Your Donor Base

Gift range charts are invaluable tools that can help drive fundrasing appeals throughout the year. One can see clearly how many gifts are needed at each level, and how many prospects are needed for each gift. There is one often-overlooked benefit, however, and that is their ability to reveal gaps in your donor base.

Old Phone

3 Reasons To Not Give Up on the Phone Just Yet

Annual phon-a-thon appeals have witnessed declining success rates for quite awhile now, but there are still some good reasons to continue doing them.

Thumbs Up

5 Reasons Why Every Campus Needs a Centralized Fundraising Approval Process

Student groups and campus organizations can and should be encouraged to participate in fundraising, as it helps foster a culture of philanthropy and extends the reach of the development team. It is vitally important, however, that a centralized process for approving and monitoring fundraisers be put in place. Here is why.

direct mail

What Gets Read First In Direct Mail Appeals

Direct mail appeals are unlike other forms of writing, and people do not read them the way they would other correspndence. Are you including a P.S. line in all your direct mail appeals? If you are not, you need to. Here is why…

social media

3 Things No Social Media Toolkit Should Be Without

Many alumni and friends are ready to help spread the word about your next online giving day, but in order for them to be effective, you must provide them with the right guidance and tools.