Tag: marketing

direct mail appeals

Gone in 20 Seconds: Grabbing Attention in Direct Mail Appeals

Over 90% of potential readers never open the envelope. The more that writers understand about how readers engage with direct mail appeals, the better chance they have of maximizing open rates.

newspaper

Managing News Overload Part 1: Four Rules to Follow

News feeds, blogs, websites, and print media are like an army that mounts a daily assault on your mind. We are constantly bombarded with “stuff,” much of which is poorly written and peppered with errors. With a few simple rules and the right tools, however, you can get control of the glut and increase the quality of what you read.

What Gets Read First In Direct Mail Appeals

Direct mail appeals are unlike other forms of writing, and people do not read them the way they would other correspndence. Are you including a P.S. line in all your direct mail appeals? If you are not, you need to. Here is why…